Pazar

Pazar is organized around a circular sign made from concentric arches. The form can be read as a market structure, an entrance or a gathering point, while the custom wordmark sits firmly inside the symbol instead of behaving as a separate label.

The visual identity uses repetition and symmetry to create recognition before detail. Its clear construction gives the graphic design room to expand across signage, packaging, environmental graphics and digital communication without losing the core mark.