ELEX

ELEX uses modular letter construction to turn a short name into a compact visual block. The stacked horizontal strokes establish structure and rhythm, while the red X interrupts the system with a decisive point of contrast.

This kind of graphic design depends on proportion more than ornament. The mark remains clear at small sizes, carries enough weight for signage and print, and can extend into a broader visual identity through repetition, grids and the red accent.