ABA film

ABA Film turns its three-letter name into a folded geometric construction with the weight and depth of a small architectural object. The black forms and yellow cut-outs create movement inside the monogram, giving the logo a cinematic sense of light, frame and transition.

For a production identity, the mark has to remain recognizable in motion as well as in a static lock-up. The graphic system is bold enough for title cards and posters, yet compact enough to work as a production stamp, social avatar or closing credit.